Alvies

Strategic Design for Alvies Footwear: Boosting Engagement Through Email, SMS, and Unique Animations

Alvies footwear was created for adventurers of all kinds—whether you’re sporting flip-flops or boots. But hold yer horses, cause this ain’t western wear. These boots are for everyone: party-goers, golfers, mommas, papas, players, at-home-stayers, baristas, boaters, and river floaters.

Alvies already had a solid brand identity, but they needed strategic digital assets designed to grow their email and SMS lists while driving sales for their e-commerce store. Our team at SmartBug Media collaborated with Alvies to develop a comprehensive approach that combined creative design with data-driven marketing. By implementing optimized popups, automated email flows, and SMS campaigns, we increased both engagement and revenue for the brand.

As the Lead Designer on the project, I focused on creating a cohesive design strategy that resonated with Alvies’ diverse audience. I designed dynamic popups that captured attention and effectively converted visitors into subscribers. Additionally, I developed unique animations that added an extra layer of engagement to the email and SMS campaigns, helping to elevate the overall customer experience. These playful, on-brand animations aligned perfectly with Alvies’ adventurous spirit and reinforced their message across all digital channels.

The results were clear: increased subscriber growth, higher click-through rates, and a boost in e-commerce sales. Our strategic designs allowed Alvies to reach new customers while deepening their connection with existing fans.

For more details on my e-commerce design strategy, check out my work with Ruggable.