Ferndale IPA Artist Series

Alvies footwear was born to take wearers on any adventure—whether you’re into flip flops or boots. But hold yer horses, cause this ain’t western wear. These boots are for everyone: party-goers, golfers, mommas, papas, players, at-home-stayers, baristas, boaters, and river floaters.

Alvies had a solid established brand, but was looking to grow their email and SMS list and sales numbers. Our team at SmartBug created new popups, automation and campaigns for both the email and SMS channels to drive revenue to their e-commerce store.

In addition to all of the typical email marketing deliverables, I created some animated icons. Some were existing brand illustrations that I brought to life and some were custom drawn.