Joyful Readers
Just 33% of Philadelphia’s K-3 students read on grade level. Joyful Readers mission is to ensure that all students gain the literacy skills they need to become successful, confident, and yes… joyful readers!
Joyful Readers came to me needing a logo and brand guide for the a brand new organization. They really wanted something to establish themselves as a serious non-profit with donors and other funding sources, but also serve as a beacon of fun in the elementary school halls.
Brand Northstars:
🔬 Empirical
🎉 Fun
👪 Ingrained
🫶🏽 Compassionate
We set the foundation for the project with Moodboards and Northstar words. Those helped us form a common understand what Joyful Readers wanted to convey, as well as build a shared visual language. I used those discussions to create several logo options that captured the essence of Joyful Readers, and they ultimately choose the “Spark” logo.
The team at Joyful Readers fell in love with the “Spark” logo, and we quickly built a functioning visual brand around the design.
Dolan is great to work with. He’s easy to communicate with, listens to what you’re trying to convey, and provides helpful suggestions for how to move a project forward. Highly recommend!
David, Founder of Joyful Readers
The logo and brand guide proved to be easily used by the Joyful Readers team, creating their own website, merchandise, social content, and more as the non-profit grew! They are now several years old as an organization and have grown to 44 tutors. You can learn more information about Joyful Readers on their website.
